Google Maps · GBP

Google Business Profile Setup and Optimisation in Vietnam

A complete, well-optimised Google Business Profile is the foundation of local search visibility for any tourism business in Hoi An and Da Nang.

Get a GBP auditFrom 3,500,000 VND / campaign

Google Business Profile (formerly Google My Business) is the listing that appears when someone searches for your business — or for businesses like yours — on Google Search and Google Maps. For hotels, spas, restaurants, cooking classes and tours in Hoi An and Da Nang, an incomplete or incorrectly set up profile means invisibility when international tourists are actively looking to book.

Google Business Profile setup and optimisation for tourism businesses in Vietnam

What an optimised Google Business Profile includes

  • Correct primary and secondary business categories that match how tourists search for your type of business.
  • A keyword-rich business description written in English (and optionally Vietnamese and Korean) that describes what makes your business distinctive.
  • Accurate opening hours, service attributes, booking links and contact information consistent with your website.
  • A complete photo set covering interior, exterior, services and food or products.
  • Regular Google Posts to signal that the listing is actively managed.

Why category selection matters more than most businesses realise

Google uses your primary category to determine which searches your listing is eligible to appear for. A spa listed under 'Day Spa' ranks differently from one listed under 'Beauty Salon' or 'Massage Therapist' — and the right choice depends on how tourists in your specific market actually search. Getting this wrong from the start means months of lost visibility.

GBP and your website work together

Google cross-references your Google Business Profile with your website to verify consistency and assess trust. A website with matching NAP information, LocalBusiness schema markup and relevant local content directly strengthens your GBP ranking. The two assets reinforce each other — optimising one without the other leaves performance on the table.

What is included

  • Full audit of existing GBP or new profile setup from scratch
  • Category selection and optimisation for your specific business type
  • Description writing in English (Vietnamese and Korean available as add-on)
  • Photo set review and upload guidance
  • Service list and attribute completion
  • Google Search Console connection and sitemap submission

Best fit for

Spas, hotels and restaurants newly setting up a GBPBusinesses with an existing profile that is incomplete or incorrectly categorisedTourism businesses preparing for a high season pushAny business that wants to improve its local search ranking on Google Maps

Price depends on current profile state, languages required and whether website updates are included. Message on Zalo for a scope-specific quote.

Process

How we work

01

Audit

Review current profile status, category accuracy and completeness score.

02

Optimise

Fix categories, description, attributes, hours and photos.

03

Content

Add Google Posts and ensure website consistency.

04

Monitor

Track impressions, calls and direction requests in GBP Insights.

FAQ

Frequently asked questions

Is Google Business Profile free to set up?

Yes — the listing itself is free. The cost of this service is for the setup, optimisation work and ongoing content strategy, not for the listing itself.

How long does it take to see improvement in Google Maps ranking after optimisation?

Profile updates can take effect within a few days to a few weeks. Ranking improvement depends on your market's competitiveness — for many tourism businesses in Hoi An, a complete and accurate profile shows measurable improvement within 4–8 weeks.

Do I need to verify my Google Business Profile?

Yes — a verified listing appears in Google Maps search results and gives you control over the information displayed. Verification is done via postcard, phone, email or video depending on what Google allows for your business type and location.

Can you manage the profile on an ongoing basis?

Yes — monthly management is available, including Google Posts, photo updates, review response guidance and performance reporting.

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Need help planning this for your business?

Message me on Zalo 0934.868.001 for a clear plan and quote.

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